Thursday, December 27, 2007

Know your limits

At this time of year, it’s not unusual to see plenty of people full of Christmas Cheer, it’s also not unusual to see people full of alcohol either and that’s where the trouble tends to start.

We see messages all year warning us about binge drinking, but during the festive period those messages seem to be even more prominent, and with good reason. With all the parties on the lead up to Christmas and the parties in between Christmas and new year, many a drinker goes a bit over the score, either passing out in a stupor in their own beds or, if they aren’t so lucky ending up in the nearest A & E department or police station.

It’s nice then to see the adverts promoting a healthy attitude to drinking out where revellers will actually see them – on taxi doors. Although only on London cabs (I think), it would be good to see the idea roll out to other parts of the UK next year, certainly all the big cities.

Nice work from CST, London.

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