Friday, January 05, 2007

What does 2007 have in store for AME Marketing?

I have shamelessly taken this idea from the Weiden & Kennedy London’s ‘Welcome to Optimism’ blog. When doing my usual trawl of other marketing blogs on the net I came across their most recent post, which was a look at the company’s horoscope for 2007, predicted by a dedicated horoscope magazine. Sounded like fun, so I thought I’d give it a go for AME Marketing.

I didn’t fancy going out and purchasing a horoscope magazine however, so instead looked to the Internet and the wisdom of Russell Grant on MSN. Since the helm of AME Marketing was officially taken over by Lynn and Graham on 1st August of last year, I decided to use this ‘rebirth’ as our birth date, which would make AME Marketing a Leo. So, what did our prediction say?

Life in 2007: The first eight months of 2007 continue to be a challenge for you. At times, it will feel as though the weight of the world is on your shoulders…” – Eek! However, “Getting regular exercise will help you handle the stress; it’s a good idea to enrol in a yoga class.“ So that will be all of us off to the gym this year then. Good news though - “If you work hard, you’ll reap significant rewards after September 2nd. At that juncture, you’ll have to reconfigure your budget” – That’s more like it.

What about “Love in 2007”? “You won’t lack for admirers this year; in fact, you’ll probably have to choose between several attractive candidates.” Does that mean that we will have lots of lovely clients fighting for us to work for them?

Loot in 2007. Well, a fortune cookie told us last year that our ‘business would assume vast proportions’, but what of this year? “Your financial prospects will be a bit varied this year. A source of income could come to an abrupt halt on March 3rd…” – Oh no. But, “Fortunately, a Solar Eclipse on March 19th could bring you an insurance payment, inheritance, grant, or legal settlement” – a bit better. And then, “…on September 11th… an exciting new job could fall in your lap. There’s a good chance that this work is related to health food, bookkeeping, journalism, or holistic medicine.” So, looks like September is shaping up to be a good month, if Russell is to be believed.

And finally, “Luck in 2007: Your creativity soars this year. There’s never been a better time to submit manuscripts to agents, publishers, and editors.” Excellent, although that’s perhaps not who we’d be submitting work to, but hey, lets not dwell on the small points. “It’s also possible that you’ll have great success with auditions.” We’d better get those tenders lined up then. “A fun-filled vacation could also be in the cards for you.” And that answers the question of whether we’ll have a good Away Day this year.

All in all then, looks like it’s going to be a good year… if the horoscopes are remotely accurate. Maybe at the end of December we can come back and review how our year went. Do you think our predictions will come true?

(Should W&K happen to stumble upon our blog, apologies for blatantly stealing your idea. And, should any of our readers wish to read Weiden & Kennedy’s predictions, or any of their blog posts, you’ll find them at



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