Thursday, May 24, 2007

As if by magic...

After reading about Polaroid in Brazil replacing public toilet mirrors with their instant cameras, I found another company this week who have been utilising the media of public toilet mirrors (who would have thought that toilet mirrors were media space?).

The company, called Magic Display, based in China, have developed a toilet mirror which displays advertising messages until someone steps close to it. At this point the screen then turns into a reflective surface ready for you to check your make-up in. Step away and it reverts back to the advertising screen once more. Ingenius.

To view the product in action, watch the video below. I think it has the potential to be huge. Toilets wouldn’t always be the first place you might think of advertising a product unless it’s sanitary products, condoms, etc. but I tend to think that at least while the product is still novel, quite a few advertisers will give it a try. I wonder how long it will be until it will be coming to a toilet near you?

If you wish to find out more about the product, you will find Magic Display’s website here.

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At 2:56 PM, Blogger Stan Lee said...

I remember many years ago seeing an ad for the media company handling "convenience" advertising. One of the best headlines ever - Some of our most important clients hang out in public toilets.

At 2:59 AM, Blogger Pegasus said...

u have a nice selection of ads here

At 2:22 PM, Blogger Lisa Breslin said...

Thanks Pegasus

At 2:22 PM, Blogger Lisa Breslin said...

Oh, and nice line Stan

At 3:23 PM, Blogger newplanet said...

Interestingly, they had these at the Ocean Terminal shopping centre in Leith, Edinburgh. Not in the toilets, but dotted around the complex in various places.

Personally, I thought it was a bit annoying! If I saw something interesting, I'd go for a closer look, only for the message to disappear!

So these are great as long as you can read/understand what the message is from a far enough distance away ;-)

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