Thought for the day

I read this in Research today and thought it was a very interesting statistic. A case of extreme double standards, but then, I have to admit I’ve been guilty of the same:

“87% of Brits and 89% of Americans believe firms should behave in a responsible manner, but only 4% and 5% would refuse to buy a product because of poor company ethics, according to a study from Millward Brown.”

Research, May 07