Tuesday, July 10, 2007

Entering cartoon world

Reason to love marketing number 2: It lets you enter into another world, even if just for a couple of minutes. How do I work that one out – well, case in point, the promotion for the new Simpsons movie.

There can’t be many people who don’t like the Simpsons, even if you are not a huge fan, you will have likely watched the odd episode. And, no doubt you will have laughed at and/or identified with one of the characters at one point or another. The very fact it has been going the number of years it has is testament to its popularity.

And, apart from the fact that I am eagerly anticipating the film, I am loving the prmotion for it, it really is marketing at its best. My two favourite elements – making your own Simpsons avatar and turning 7-Elevens into Kwik E Marts. The
7-Eleven website is even getting on the act too.

Unfortunately, there are no 7-Elevens in Scotland (at least I haven’t come across one), but I probably spent a good portion of my time in Hong Kong in them, I know it’s sad, but I love them. And, turning them into Kwik E Marts is a work of genius. I’m only disappointed that I can’t experience it myself. But I can, however, make myself into a Simpsons character – so, here you go - Bressy:

Granted, I’m not five years old and don’t have hair as full and fabulous as that, but I am a short-ass and my neighbour thinks I’m a secret goth, so I thought I'd add a little skull and crossbones – I do however like colour too much, and a variety of music, to be a real goth.

Graham’s got in on the act too – here’s his avatar:

So, if you want some Simpsons fun too, visit the movie website here. Which leads me onto the third reason to love marketing – it provides you with a fun way to waste a little time when you’re bored!

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