Thursday, October 11, 2007

100th Post

So, it’s our 100th post today. To be honest I completely forgot until I came to post it, so it’s not an all-singing, all-dancing breakthrough insight into marketing. Hopefully though, it will give you a little to think about though.

I saw this quote today on The Hidden Persuader, via Room 116 and thinking about adverts such as Sony Bravia and the recent Cadbury spot I found it quite interesting and quite apt in current times. It also made me question once again how much of advertising is about selling the product and how much is just sheer art. I would argue however that a healthy dose of self obsession is often required in art, and I’m sure is probably often prevalent in those working in the advertising industry also (but let’s not generalise here – in ANY industry).

Another reason it made me think was because, on a personal level, I always enjoyed art at school but decided not to pursue it because I didn’t fancy the life of a starving artist. Plus, truth be told I didn’t feel I was that fantastic at it that I could actually make a career out of it. However, I still wanted to do something creative and ended up choosing marketing as I felt it would give me the opportunity to use my creativity in a variety of ways. I wonder how many in advertising and marketing as a whole made that very same decision? Hmmm...

To everyone that’s been reading so far – thanks - I hope you enjoy the next 100!

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At 1:20 PM, Blogger Stan Lee said...

Congrats on reaching the ton...Stan x


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