Thursday, October 18, 2007

More green chat

You’d be forgiven for thinking that we’ve turned into green crusaders here at AME Marketing these past couple of weeks, and I suppose in a way we have, having been inspired by the goings on in the retail world, Blog Action Day and now the new campaign from the WWF.

In association with the wonderful Iain Tait’s agency, WWF are building a massive paper boat and aeroplane to fly / sail to the British Houses of Parliament with the purpose of putting pressure on the government to strengthen the Climate Change Bill. At this point you may be thinking – eh? Well let me explain further... The reason behind the idea is that aviation and shipping have currently been left out of the climate bill; however these are actually the fastest growing sources of emissions. The giant-sized structures will therefore be used as symbols to represent this weakness in the bill.

Nice idea and it will certainly be attention grabbing, something WWF seem to be very good at – remember the WWF campaign highlighting exhaust emissions in Beijing earlier this year? Apparently they are going to actually try to make the plane fly as well. No mean feat I would imagine. And where exactly is it going to land? Who’s going to control it? But, if they pull it off, how spectacular will that be?

This isn’t just about the spectacle of massive paper creations though. WWF want us all to help by signing an online petition to add support to their argument of including planes and boats in the Climate Change Bill. However, this is a petition with a difference, because everyone who signs up will have their name on the boat or plane that will arrive at the Houses of Parliament. Pretty cool eh? Not only do you get to do a good deed and help drive forward change, you also get your name on the largest paper plane / boat known to man (well, I’m guessing, I’ve not verified it with the Guinness Book of Records or anything).

So, go on, you know you want to, if not for the environment, at least for your 1cm (or however big your name might appear) of fame. You can sign up and find more information here. I’m away to sign up right now...

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At 1:33 AM, Blogger Shannon said...

hmm isn't WWE now?
They were WWF, now they are WWE.
May be I am mistaking.
Anyway, great blogging.
Chat Place

At 10:12 AM, Blogger Lisa Breslin said...

It's the World Wrestling Federation that changed from WWF to WWE (not exactly sure what the E stands for now) as the World Wildlife Fund fought to have them change it, so you're right, but wrong organisation.

Thanks though, glad you enjoyed reading!


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