Wednesday, August 29, 2007

Blog Action Day

Hola todos, estoy espalda. A little browner than before, but just a little (I was spending half my time in a classroom after all – and it was also Feria time in Malaga...).

But now it’s back to business. And back specifically to the business of exactly why you should love marketing. Even more specifically today, why you should love this side of marketing - blogging. The reason? Well apart from the obvious, such as allowing you to keep up with the trends and news in your industry, giving you and/or your company a voice worldwide and being a great source for inspiration; it also allows for people to unite for a good cause – in this case, Blog Action Day.

And what exactly is Blog Action Day you may ask. Well... “On October 15th, bloggers around the web will unite to put a single important issue on everyone’s mind - the environment. Every blogger will post about the environment in their own way and relating to their own topic. Our aim is to get everyone talking towards a better future.”

Simple, easy to do, and hopefully it will be fairly effective. I think it’s an issue that everyone is interested and concerned about, and even if not, like to make rumblings as if they are so as to look PC. Regardless, with an initiative like this, it again brings the issue into the public eye – this time minus the carbon footprint of the celebrities using their private jets to fly from venue to venue.

I know of course that in the grand scheme of things one day is nothing; it takes a concerted effort all the time. However, it’s yet another platform to discuss the issue through. Also, it’s a chance for us to share any knowledge or opinions that we have through a medium where it can be viewed at any time and long after October 15th. The more we know about the issue and the more we learn about what we can do to combat it, the better – this is a perfect way to do it. Saying that, I’m not sure yet what I’ll be blogging about and whether I’ll be adding anything new, but that’s not the point, the point is to join in and draw attention.

I found out about the initiative through Nicola Davies, who in turn found out from Mashable. The website can be found here and signing up can be done here. I’m going to go and do it now. I hope all you other bloggers join me!

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