This Next

You ever feel like everyone else always finds really cool stuff and you never do? Or maybe you manage to find cool stuff through blogs, shops, wherever and want to share it with people but are not sure where? Well, thanks to Chroma who recommended the site, the answer lies in This Next, a site which shows product recommendations from consumers all over the world. They even have a map of the world where product recommendations pop up every few seconds.

For anyone who loves to shop or loves to keep up-to-date with the latest products, this site is fantastic. Whatever your interests, there are already a plethora of recommendations and inspiration for you. You can then build up your own page of recommendations which others of the same interests can view – and, even better – you can tell all of your friends to go and have a look when your birthday or Christmas is coming up. Bit late for my birthday this year as it’s only a few days away, but I’m sure I can fill it up nicely by Christmas time...

The only downside of course is that you may find something you love which is only available on the other side of the world. But, chances are someone else will have found something similar a bit closer to home.

Reason number 13 then (unlucky for some), and hardly a revelation – marketing can introduce you to new, fantastic products which you never knew you wanted but once seen, and subsequently bought, you find you cannot live without. And the fact that on this site the marketers are consumers instead of the marketing industry makes it even better – no marketer can deny the power of Word of Mouth. I wonder however, whether marketers will soon be jumping on the bandwagon and sponsoring people to talk about their products here as they have done in other spheres. And further, how much would it matter to those using the site?

Well, that’s me off on my holidays for two weeks and so I am leaving the blog in the capable hands of Graham. I’m away to Spain to do a language course for a couple of weeks in Malaga. No me falte demasiado!

Hasta Pronto!