Friday, August 17, 2007

Training your way to better marketing

A really great reason to love marketing is that it's not akin to brain surgery.

Sure, there's enough to know about to keep University lecturers in jobs. We're talking paradigms and models and theories which are overturned seemingly every fortnight with the newer, the more relevant and more innovative. Although in the grand scheme of things, the marketing which should matter to you, i.e. that which will make a big positive difference to the success of your business is very much something you can learn.

And we can teach you.

Not that I'd dare forget the brilliant creative people out there. Sure, great marketing also takes great talent, enthusiasm and commitment. The creative work we've showcased right here on this blog (and dare I say in AME Marketing's
portfolio) is testament to our wonderful, vibrant, effervescent industry. But saying, "Oh I have no talent or creativity! Marketing is not for me!" is not a very good excuse. At AME Marketing we don't believe that such qualities are innate. Your latent abilities can be brought out, nurtured and developed.

This year, AME Marketing will be delivering a series of marketing training workshops to teach you about marketing, in the areas we believe you'll receive most benefit. We're talking about building marketing strategies, researching your customers and obtaining valuable insights about them, promoting your web presence, communicating benefits to customers creatively and promoting your business in ways that don't require you to spend a huge advertising budget.

All the workshops are free to attend and will be taking place right here at AME Towers, aka our offices in Prestwick. You'll get to come along for a morning, see a marketing agency "in action", learn something useful for your business and leave with enough information to put what you've learned into practice.

Want to know some more about the workshops? Well, have a gander.

Workshop 1: ‘Copywriting Masterclass’ – Tuesday 4th September 2007
Want to multiply the selling power of your marketing communications? This enjoyable and interactive workshop will show you how to market your business the ‘write’ way!

Workshop 2: ‘A guide to Search Engine Optimisation’ – Tuesday 9th October 2007
Got a web site? Want to increase its ranking on search engines? We tell you everything you need to know. Receive a comprehensive report on your site, covering search engine and web site functionality!

Workshop 3: ‘Market research, do or die!?’ – Tuesday 20th November 2007
Want to know why research is essential for your business? We show you how to properly research your market with any budget, and what might happen if you don’t!

Workshop 4: ‘Strictly Come Marketing’ – Tuesday 5th February 2008
Discover how marketing is like any good dance routine! You can learn and master it in just ten steps!

Workshop 5: ‘Promotion, beyond advertising!’ – Tuesday 11th March 2008
Save your marketing budget by introducing yourself to the wider world of promotion! We show you the methods that will save you money and, ultimately, increase your chances of success!

Workshop 6: ‘All the signs tells us you need a marketing plan!’ – Tuesday 29th April 2008
Why is marketing planning so important? We show you how, with smart objectives and a clear set of marketing activities in place, your business can meet and even exceed its targets!

Attendance at the workshops is open to any shape or size of business, but places are limited. If you'd like to attend any of the events, all you have to do is call us on 01292 678920 to book your place.

So, just to remind you, reason 14 to fall in love with marketing is this one. Marketing has much to teach you and you can develop your skills and talents in the area with just a little time, effort and training. And the icing on the cake is that you'll use the skills and talents you've learned to make a real difference to the fortunes of your business.

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