Wednesday, November 07, 2007


Well Halloween is out of the way, so that means it must be time for the Christmas campaigns to start in ernest, right? And so, John Lewis began their Christmas campaign on November 5th, their largest to date, with their ad break ‘Shadows’.

Featuring a team of people arranging John Lewis products in an empty room in front of a spotlight, the objects slowly build to form the shadow of an elegant woman and her dog. I really like it when advertising is clever like this. It makes you wonder, ‘How did they work out what to use to make the shadow?’ and ‘How did they work out where to place the objects?’

What I like even more about it, especially at this time of year, is the fact that it is not overtly Christmassy; I really can’t handle too many Santas and tons of snow when I’ve not even begun to start buying gifts. This advert instead acts as a gentle reminder instead of throwing Christmas down your throat. Which for me is perfect.

And I’m not proclaiming the advert to be the best thing I’ve ever seen, but I do like it and I think you will too.

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