Friday, November 16, 2007

The Green Marketing Manifesto

I know that we’ll be too late by now to get one of the free books up for grabs by linking to ‘The Green Marketing Manifesto’, but I wanted to do it anyway.

The book, written by John Grant from the Greenormal blog, looks at green marketing (funnily enough) and how to organise your green marketing effectively. A good few examples are also thrown in for good measure, from a variety of companies, who are already making real headway in this area (one of which being Marks & Spencer, who you should remember have made leaps in bounds in one store in particular this year).

When it comes down to it though, it’s easy to jump on the bandwagon of green marketing or just pay lip service to it, but when it comes to actually implementing real changes and maintaining them it’s a completely different story. And the hardest step is often where to even start – then after you have, where to go next. But with a book like this which gives clear and practical advice on how to ‘go green’ properly and sustain this effort permanently, it makes the whole process that little bit easier.

At only £14.99 in many good book shops or £11.49 from Amazon, it will make the perfect stocking filler for the marketer / businessperson in your life (or just as a cheeky wee present for yourself). Very nice.

P.S. I also like the wee bit at the bottom of the cover asking buyers not to put the book in a plastic bag – nice touch. I definitely wouldn’t be putting it in a plastic bag – or an ‘I’m not a plastic bag’ bag for that matter!

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