Friday, November 09, 2007

It’s nearly here...

Months after it was launched in the US, the iPhone finally hits the UK tonight at 6.02 pm (just got there that it’s because it’s being sold by O2 – very clever). Eagerly anticipated, the queues are forming outside Apple, O2 and Carphone Warehouse shops – the only outlets where the phones are available – up and down the country as we speak. All to be one of the first in the UK to own the phone.

But what is all the fuss about? At the price of £269 for the handset and then the minimum contract of £35 per month over an 18 month period, before customers have even begun to use their phones they are pledging at least £899 to Apple for the privilege. That’s an awful lot just for a phone. Even if it is all-singing, all-dancing. And, if the US is anything to go by, although reviews of the phone have been glowing, many customers were left feeling extremely hard done to when the price was dropped substantially for the handset only a few months after its launch. I wonder if the same will happen here?

Yet as I say all this I know myself that if someone I know gets one and I have the chance to have a play around on it, I’ll want one instantly. Damn Apple and their fancy gadgets - sucked in every time!

You can find coverage of the growing queue outside the Apple store in Glasgow here. And, should you, by some fluke, have managed to miss the coverage of this new ‘superphone’, you’ll find a video here of all the wonderful things it can do – practically everything except wash your dirty dishes!

Quite sad as it is however, I’m finding it all quite exciting. It’s times like this I know I’m definitely in the right line of work...

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