Friday, November 16, 2007

Another idea for Christmas...

For those of you looking for a present for the less marketing inclined, but still want to give a present that could make a difference this Christmas, Oxfam may well have the answer (Can you tell I started my Christmas shopping this week?).

Just came across their great new ad for ‘Oxfam unwrapped’ on Talent Imitates, which put a little smile on my face on a dark winter afternoon.

So, how does it work? Well, instead of giving your loved ones useless presents they neither like nor want, you can choose a gift from Oxfam Unwrapped, from a variety of price ranges, your loved one will receive a gift card and fridge magnet and Oxfam will use the donation you’ve made on their behalf to help in the fight against poverty. Not a new concept I know, but their use of humour instead of near emotional blackmail puts a whole new spin on it and really makes the campaign stand apart.

OK, so this sort of present isn’t for everyone, but it does give an idea for that someone you know who seems to have everything, especially if that everything includes a big heart.

And if you want a few more laughs, you can see the out-takes from the advert below. Have a good weekend!

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